We crafted a multi-phase digital campaign that built momentum in the lead-up to launch. Teasers were used to build intrigue, slowly revealing the vehicle’s silhouette, material choices, and restoration story. When the full reveal dropped, we released a coordinated set of visuals and narratives across channels, ensuring consistency and impact. The result was a launch that felt cohesive, cinematic, and distinctly Aubrey.

We backed this up with a focused PR strategy, securing features in top-tier automotive and design press including Autocar and Retromotive. These pieces framed Aubrey 001 not simply as a restomod, but as the foundation of a new brand vision, one rooted in heritage, but built for a discerning modern audience.

When the time came for the car’s physical debut at The ICE in St. Moritz, we supported with real-time digital coverage - capturing reactions, interactions, and moments of quiet admiration. Aubrey 001 stood out not just for its design, but for the story we’d built around it - something that resonated clearly with a global audience of collectors, designers, and automotive fans.