Reawakening a British Icon: working with BRM.
2021 - 2025
BRITISH RACING MOTORS
BRANDING | PR | SOCIAL MEDIA | LAUNCHES | COLLABORATIONS | EVENTS
[YEAR]
[CLIENT]
[SERVICE]
Laying a strategic foundation.
When the Owen family approached us, their mission was clear: to breathe new life into British Racing Motors (BRM), Britain’s first Formula One team. Dormant for decades, BRM had become a relic of the past, but now with the three grandsons of Sir Alfred Owen at the helm, they wanted a comprehensive marketing solution that would honour their grandfather’s legacy, reignite the spark in existing fans and introduce BRM to a contemporary audience.
We began by laying the strategic and creative foundations for BRM’s revival - work that honoured the past while positioning the brand for the future. This meant developing a refined visual identity and tone of voice that felt rooted in legacy but fresh enough to engage a modern audience. We created a comprehensive brand book that told the story of BRM’s rich heritage and its re-awakening, and crafted a marketing strategy that would culminate in the celebration of the marque’s 75th anniversary.
Centralised storytelling to bring the past into the present.
To support telling BRM’s story, we worked with Wonderhatch to produce a series of short films, including The Re-Awakening and The Chrysalis. These films not only celebrated BRM’s rich history but also showcased the meticulous craftsmanship involved in building the new P15 V16 continuation cars. The films received critical acclaim, with The Chrysalis being shortlisted for the International Motor Film Awards.
To continue telling BRM’s story, we also spearheaded BRM’s digital resurgence. Through strategic social media campaigns, we grew their following to over 21,000, with 32% of the audience under 35. Weekly newsletters kept the community engaged, providing updates on events, builds, and behind-the-scenes insights, all while respecting the brand’s heritage and appealing to both longtime enthusiasts and new fans.
In addition, we wrote and distributed a number of press releases for BRM, securing many pieces of coverage, most notably in Top Gear, where The Stig drove the V16, and a 12-page print feature in GQ.
FEATURED IN: TOP GEAR | GQ | BBC | CAR THROTTLE | CAR BUZZ | AUTOEVOLUTION | AUTOCAR | SUNDAY TIMES DRIVING | CAR SCOOPS | THE DRIVE | ROAD & TRACK | CAR & DRIVER | CAR MAGAZINE | EVO | MOTORSPORT MAGAZINE | GOODWOOD | HAGERTY | MAGNETO | CAR AND CLASSIC
Creating the largest ever gatherings of BRMs at Goodwood Revival.
A pivotal moment in BRM’s revival was its reintroduction to the public, and there was no better stage than the 2021 Goodwood Revival. We led the planning, coordination, and creative execution of BRM’s presence at the event, curating the largest-ever assembly of BRM cars. Around 30 vehicles, spanning from 1949 to 1974, took part in daily parades, bringing the brand’s remarkable history back to life on track.
From logistics and branding to press and paddock experience, we ensured BRM’s return to Goodwood wasn’t just noticed, it was remembered. It became a defining chapter in the brand’s reawakening, setting a new standard for how heritage can be honoured with purpose, precision, and presence.
Reawakening a British Icon: working with BRM.
[PHOTOGRAPHY] GEORGE WILLIAMS, HUCKLEBERRY MOUNTAIN, SAM CHICK
[VIDEO] WONDERHATCH