When the Owen family approached us, their mission was clear: to breathe new life into British Racing Motors (BRM), Britain’s first Formula One team. Dormant for decades, BRM had become a relic of the past, but now with the three grandsons of Sir Alfred Owen at the helm, they wanted a comprehensive marketing solution that would honour their grandfather’s legacy, reignite the spark in existing fans and introduce BRM to a contemporary audience.

We began by laying the strategic and creative foundations for BRM’s revival - work that honoured the past while positioning the brand for the future. This meant developing a refined visual identity and tone of voice that felt rooted in legacy but fresh enough to engage a modern audience. We created a comprehensive brand book that told the story of BRM’s rich heritage and its re-awakening, and crafted a marketing strategy that would culminate in the celebration of the marque’s 75th anniversary.